"Keyword Research Specifically for E-Commerce Sites"
Intermediate
Program
What you'll [cover]
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Module 1 — E-Commerce Search Intent
Transactional and commercial investigation intent. How to tell the difference and why it changes your page structure.
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Module 2 — Category and Product Page Keyword Mapping
Assigning primary and secondary keywords. Internal linking logic based on keyword relationships.
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Module 3 — Finding Buying-Intent Long-Tails
Amazon autocomplete, Google Shopping query data, Semrush filters. Building a list of conversion-focused terms.
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Module 4 — Seasonal and Discontinued Product Handling
URL strategy for out-of-stock pages. Redirects versus kept pages. Seasonal keyword timing.
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Module 5 — Ongoing Tracking Setup
Google Search Console filters for e-commerce. Setting up rank tracking for priority pages. Monthly review checklist.
Full "description"
E-commerce keyword research has a different goal than editorial SEO. You are not trying to inform someone — you are trying to reach them at the moment they are ready to buy or seriously considering it.
Product page vs. category page logic
These two page types need different keyword strategies. A product page targets a specific item with a specific spec. A category page targets a broader query that could match many products. Conflating them leads to weak pages that rank for nothing reliably.
Long-tail buying queries
Terms like best waterproof hiking boots under 200 dollars convert better than boots for most stores. We look at how to find these phrases systematically using Amazon search data, Google Shopping, and Semrush filters.
Buying-intent keywords tend to be longer, more specific, and lower in volume — and they are usually less contested than generic terms.
Handling out-of-stock and seasonal products
What do you do with a page for a product that sells out seasonally? There is a right and wrong way to handle those URLs from a keyword perspective. This module covers both.
Tracking and iteration
Keyword research is not a one-time task. The course ends with a monitoring setup so you can see which pages are gaining or losing ground, and when it is time to update your targeting.
Skills you'll [develop]
Each area builds on the previous — work through them in sequence for the clearest result.