SEOKeyword Research Foundations: From Zero to Search Visibility
A practical course for beginners who want to understand how keyword research actually works before spending money on ads or SEO tools.
14 seats leftKeyword Research Programs
Find the words people actually search for
Picking the wrong keywords burns time and budget before a single visitor arrives. These programs walk through real tools, real data, and the thinking behind keyword selection — so your choices are based on evidence, not guesswork.
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Programs available now
Three distinct formats covering keyword research from different angles — pick whichever fits your situation and current skill level.
SEO
SEO StrategyKeyword Strategy for Content Teams and SEO Specialists
An intermediate-to-advanced program for SEOs and content leads who need a structured keyword strategy across large sites or content calendars.
8 seats left
E-Commerce SEOKeyword Research Specifically for E-Commerce Sites
Product pages, category pages, and buying-intent queries behave differently than blog content. This course is built around that difference.
11 seats leftWhat keyword research actually involves
It's not just pulling numbers from a tool and picking whatever has high volume. Real keyword work means understanding search intent — why someone typed that phrase, what they expect to find, and whether your page can realistically show up for it. Volume is one signal among several, not the answer by itself.
Tools like Ahrefs, Semrush, and Google Search Console each show a different slice of the data. Learning to cross-reference them, spot the gaps your competitors missed, and map findings to your actual content capacity — that's the practical core of these programs.
6 Continents with active program participants
3 Skill levels covered across the program catalogue
8+ Tools and data sources covered in depth
Four areas these programs cover
Hover each panel to see what's inside. Each area connects to a concrete part of the keyword research workflow.
Intent mapping
Categorising queries by what the searcher actually wants to do — find, buy, compare, or understand.
Competitor gap analysis
Identifying keywords your competitors rank for that your site doesn't yet target — finding the open ground.
Long-tail selection
Working with lower-volume, higher-specificity queries that convert more reliably than broad head terms.
Prioritisation frameworks
Scoring and ranking keyword opportunities by difficulty, relevance, and available content capacity.
From participants in earlier cohorts
These are notes from people who went through the programs and are happy to share what shifted for them.
"Before this I was picking keywords based on rough gut feel and whatever the tool put at the top of the list. After working through the intent mapping section I realised I'd been targeting informational queries with product pages — no wonder the conversions were flat. Took a few weeks to rework things but the direction became a lot clearer."
"The competitor gap section was something I hadn't seen explained clearly anywhere else. I found about 40 keyword clusters my site wasn't touching at all — and several of them had very manageable difficulty scores."
Reuben Alabi SEO consultant, advanced program
"I appreciated that the materials didn't promise any specific rank outcomes. It's honest about the work involved, and that made it easier to trust the approach and stick with it."
Darija Novaković Freelance writer, beginner program
Questions before enrolling
A few things people ask before picking a program. If something isn't covered here, reach out at [email protected].
Do I need any tools already installed to follow along?
Free versions of Google Search Console and Google Keyword Planner are enough to start with. Paid tools like Ahrefs or Semrush are demonstrated in the videos, but the underlying concepts apply regardless of which platform you use. Trial accounts work fine for following exercises.
Which program fits someone with no prior SEO experience?
The beginner-tagged programs assume no background in search. They start from how search engines process queries and build up to practical keyword selection exercises. If you've already worked with keywords professionally, those programs will likely cover ground you know — the intermediate or advanced options will be a better fit.
Are these programs self-paced or do they follow a set schedule?
Delivery format varies by program — the individual program page shows whether it runs on a fixed cohort schedule or opens for self-paced access. Duration listed on each card reflects the full content length, not a strict weekly commitment.
What happens if the remaining seats reach zero?
Cohort-based programs close when capacity fills, and new intakes are announced on the program page. If a program shows zero seats, the enrollment form on that page lets you register interest for the next run. Self-paced programs don't have seat limits.