"Keyword Research Foundations: From Zero to Search Visibility"
Beginner
Program
What you'll [cover]
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Week 1 — Search Intent and Query Types
Navigational, informational, commercial, transactional. How to classify a keyword before deciding whether to target it.
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Week 2 — Free Tool Workflow
Google Search Console setup, basic Ubersuggest filters, and how to read Answer the Public data without getting overwhelmed.
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Week 3 — Keyword Mapping
Assigning keywords to specific pages. Why one page should target one primary intent. How to spot cannibalisation early.
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Week 4 — Building a Keyword List
Organising terms by priority. Creating a simple scoring system using volume, competition, and relevance. Final project review.
Full "description"
Most people start keyword research backwards. They pick a topic they like, search it once in Google, and assume that is enough. It is not.
What this course covers
You will learn how search intent shapes everything — why two keywords with similar wording can attract completely different audiences. We look at real queries, real search volume data, and real decisions about which terms are worth targeting.
Tools you will use
The course walks through Google Search Console, Ubersuggest, and Answer the Public. No paid subscriptions required to complete any exercise. You will practice extracting and filtering keyword data without drowning in spreadsheets.
A common mistake worth addressing
Chasing high-volume keywords when your site is new rarely works. We spend time on low-competition, specific-intent queries — the ones that actually convert for smaller or newer sites.
Keyword research is less about finding popular terms and more about understanding what a person actually wants when they type something into a search bar.
Who this is for
Freelancers, small business owners, and bloggers who are building their first content strategy. No prior SEO experience needed. If you have spent time guessing which keywords to use, this course will replace that guesswork with a repeatable process.
Skills you'll [develop]
Each area builds on the previous — work through them in sequence for the clearest result.